Saturday, November 28, 2009

Free by Chris Anderson [read on iPhone]

This book was, of course, free. It is all about marketing and selling and giving things and services away. From Gilette razors to mp3s, the history of free is discussed. I expected a couple pages of interesting ideas, then a lot of padding and repetition. I was pleasantly surprised to find the entire book full of interesting and fresh insights. I had no idea there are right and wrong ways to give things away and if you do it right you can make a lot of money selling things for free!

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